Stop Assuming. Start Optimizing. 3 SEO tips to help organically increase your Google rank.
You finally published your website. You head to Google, type in your business name, and you find your website listed on the 8th page.
Ranking on Google, especially within the top 10, involves various factors and isn’t something that happens immediately after publishing a brand new website.
Factors that Google uses to determine rank
▪️COMPETITION: Established websites with higher authority may already be in the top positions, making it hard to rank immediately.
▪️ALGORITHM: Google considers hundreds of factors, such as the relevance of content, site speed, user experience, backlines, and more. It takes time for Google's bots to crawl and index a new website and evaluate its content and authority.
▪️DOMAIN AUTHORITY: Think of this like a credit score. New websites start with low domain authority, much like a teenager with no credit history, and building trust with search engines requires publishing consistent quality content and earning backlinks over time.
▪️CONTENT QUALITY: Google prioritizes high-quality, relevant content. It takes time to create and refine content that meets these standards.
▪️BACKLINKS: Backlinks from other reputable websites play a significant role in Google's ranking algorithm. Acquiring these backlinks takes time and effort, especially for a new website.
Here are 3 SEO TIPS to help you speed up this process:
Quality Content Creation: Focus on creating high-quality, valuable content that addresses the needs and interests of your target audience. This content should be informative, engaging, and well-structured. Incorporate your chosen keywords organically within the content, ensuring that they fit naturally and enhance the overall readability and relevance of the page. It’s also important to regularly update and expand your content to keep it fresh and relevant, as this can improve its visibility and authority over time.
Keyword Optimization: Conduct thorough keyword research within your niche to identify relevant terms and phrases that your target audience is searching for. Incorporate these keywords strategically into your website's meta tags (such as meta titles and meta descriptions), headings (H1, H2, etc.), and image alt text. However, ensure that you use keywords naturally and don't overstuff them, as this can harm user experience and lead to penalties from search engines.
Internal Linking: Implement a strong internal linking structure throughout your website to improve navigation and help search engines understand the hierarchy and relationships between different pages. Use descriptive anchor text when linking between related pages, incorporating relevant keywords where appropriate. Internal linking can help distribute link equity (also known as PageRank) throughout your site, boost the visibility of important pages, and enhance the overall user experience.
SEO and ranking on Google takes time. Be patient. Put in the work. And watch your traffic grow!
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